When this video was released, it was ALL over my Facebook timeline. Perhaps it was on yours, too. Everyone I know shared it to their timelines, along with the directive that you NEEDED to watch it. In the comments, it was widely discussed how much people appreciated and admired their bold faith.
We went from watching their show, to watching THEM. It was all because we felt like we knew them. And truthfully, we did know them better and more intimately; especially Joanna.
Because she told us their story.
In that same conversation with Rachael Anne, I made the statement that at this point, The Gaines’ don’t need Fixer Upper. They’ve expanded their empire into furniture, paint, a new home decor line with Target and more. They have the Midas touch. But, that’s not where their power lies. Because we, as fans, are invested in their story, in THEM, it doesn’t matter what they expand to; they’ve built the penultimate in business success- a loyal fan base while being authentic. Simply because they told their story and continue to share their story.
This why storytelling leads the conversation when I’m working on social media strategy with clients. You can build a decent and successful business without storytelling, but it won’t be Joanna Gaines level though! (again, with the Kanye reference).
Let’s discuss! Are you engaging with your audience and telling your story? Or would you like to, but not sure how to do it on a level you’re comfortable with?
For more social media tips (and probably more Kanye references, because that video is a definite favorite), be sure to follow The Social Crown on Facebook, Instagram, Twitter and Pinterest.