Posts tagged storytelling
Why Chip + Joanna Gaines Don't Need 'Fixer Upper' : A Case Study in Storytelling

When this video was released, it was ALL over my Facebook timeline. Perhaps it was on yours, too. Everyone I know shared it to their timelines, along with the directive that you NEEDED to watch it. In the comments, it was widely discussed how much people appreciated and admired their bold faith.

We went from watching their show, to watching THEM. It was all because we felt like we knew them. And truthfully, we did know them better and more intimately; especially Joanna.

Because she told us their story.

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