With the new changes to social platforms algorithms, being announced constantly many businesses are left wondering HOW to get attention they need on social media, especially Facebook and Instagram.
For the majority of social users, their reason for accessing social media is to connect with family and friends. From a personal standpoint- I welcome any opportunity to have more access to the people I follow online. We’re a military family…so I’m always looking forward to hearing and seeing our nieces, nephew, siblings, parents and friends in my newsfeed .
But for business owners, social media is a key avenue in reaching current and potential customers. And when those new algorithm changes happen, some are often scrambling to reevaluate how they’ll leverage the opportunity to get in front of those customers.