Facebook and Instagram are very different platforms. At it's core, Facebook was created to foster conversation, to build a tight knit community. And while you can (and should) certainly have a community on Instagram, at it's core it's there to inspire us visually. In other words: Show us all the pretty things.
When you post the same content to both Facebook and Instagram, you're teaching your clients that it's only worth following you on one platform. Research says that a potential customer needs 3 - 5 encounters with you before they'll purchase-- so the more exposure they have to you, the better.Read More