Lead Generation Magic: How I'm Growing My eMail List Using Quizzes
One of the things I’ve always wanted to do was have the ability to create quizzes as my clients lead magnet and FINALLY I have the opportunity, through a new resource I’ve recently found, called Interact.
Creating my first quiz was super simple, and of course, before I launch anything new for my clients, I test it on myself. One of my business partners and I are in the midst of launching a brand new Disney blog, Disney for Military. Since I am a hardcore Disney World fan, it was easy for me to brainstorm a few topics that would make for a great quiz. By choosing a topic I was really well-versed in, it helped make creating the questions and the results for the quiz easier.
#GoldenPineappleTip: Choose a topic that you know very well for your first quiz!
The first step was mapping out the questions and results. I chose to create a quiz that showed the audience their “Disney Park Personality.” A frequently asked question for Disney first-timers is which parks they should visit, especially if they have limited time and have to skip a park or two. Helping them figure out which parks fit their personality allows them make the best choice if they find themselves in that unique scenario. For those that aren’t first timers, they may still be intrigued in knowing if what they *think* is their persona, actually matches the quiz results.
My goal for the quiz is to increase brand awareness and page views, as we’re a brand new site and every visit to our website helps toward our monetization goals.
Because it was my first quiz, I thought using a template would be easier. I quickly found that I preferred to build one from scratch. I think there is no wrong answer to either using a template vs. starting from scratch. Because I’d mapped out my questions and results, it saved time to not have to replace and erase content that was already in a template.
One thing I really liked was that for images, like the Cover page and images that go along with each question, the option was there to load photos directly from the stock photo site, Pixabay. I actually used a Pixabay Disney image for our cover. Although I have a ton of Disney pictures, this option definitely helped save time.
Choosing my questions and answers were quite fun and easy. However, when I ran into roadblocks, I was able to gain some inspiration by Googling some trivia questions. I chose a “personality” style quiz, so while trivia questions didn’t directly give me answers (no cheating!), I was able to come up with some winning ideas for questions.
My results were easy to come up with, again, because I’m so familiar with the feel of each Disney park, it was easy to pull inspiration of why a person might enjoy Animal Kingdom over Epcot, for example.
I decided to use a Call to Action button for each result that lead people to follow us on Instagram. After pageviews, increasing our Instagram audience was the next biggest objective.
Our chosen eMail Marketing platform is Mailerlite. Setting up the integration was incredibly smooth and user-friendly, which is one of the top reasons I’ve enjoyed working with Interact’s platform— from beginning to end it was a smooth sailing with every part being well laid out through instructions by Interact.
I chose to funnel our quiz takers into their very own group, so that they wouldn’t be triggered into any existing automations that were already set up.
After integration, it was time to decide where to host our quiz. Because this was our second lead magnet, and our top objective is pageviews, we opted to embed the quiz in a blog post that we can share and easily turn into a Facebook ad or sponsored post. It is also easily shareable! There are so many options, from it being your pop up, embedding it (like we did), creating a Facebook ad or sharing it directly to social, and more.
We are still gathering data for our quiz results, but expect updates as we hit certain milestones and our final thoughts 90 days after running our quiz!
Are you a Disney lover and want to take my quiz? Feel free to check out what it’s like to be on the user side, here.