Lead Generation Magic: How I'm Growing My eMail List Using Quizzes

One of the things I’ve always wanted to do was have the ability to create quizzes as my clients lead magnet and FINALLY I have the opportunity, through a new resource I’ve recently found, called Interact.

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What Is A Social Strategist, Exactly?

When I launched The Social Crown in 2017, I called myself a Social Media Manager, but as I learned more and navigated what parts of my business I excelled in, I quickly recognized that I was doing way more than managing most of my clients social media.

It took me over a year of running my business to land on the title Social Strategist. I didn’t choose it because I thought it sounded fancy. I chose it because I…

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How To Conduct Online Business During A Natural Disaster

If you’re at all interested in building a community of loyal customers, having relationships with the people who support your business and making their customer experience more than transactional; then be careful on how you approach those affected by a natural disaster.

Rather than asking directly for a sale, reach out to them to find out how they’re doing. Ask if you can help in some way, or to simply let them know they are in your thoughts. Doing this builds trust. That trust is what creates loyal community around your brand.

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IGTV: When and Why You Should Use It

IGTV is a long-form, vertical video feature available both inside Instagram and as a stand-alone app. When it first rolled out, content creators shouted from the rooftops, and rightfully so.

Now that the newness has settled in, IGTV is a little more quiet. Not everyone is using it, but there is definitely a way to use it effectively.

The beauty of IGTV is that it allows video for up to 10 minutes (and will eventually expand to 1 hour), which is a far cry from the previous minute we were limited.

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Kia YoungComment
The One Change You MUST Make For Your Social Media Strategy

Facebook and Instagram are very different platforms. At it's core, Facebook was created to foster conversation, to build a tight knit community. And while you can (and should) certainly have a community on Instagram, at it's core it's there to inspire us visually. In other words: Show us all the pretty things.

When you post the same content to both Facebook and Instagram, you're teaching your clients that it's only worth following you on one platform. Research says that a potential customer needs 3 - 5 encounters with you before they'll purchase-- so the more exposure they have to you, the better.

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The Algorithm Myth

With the new changes to social platforms algorithms, being announced constantly many businesses are left wondering HOW to get attention they need on social media, especially Facebook and Instagram.

For the majority of social users, their reason for accessing social media is to connect with family and friends. From a personal standpoint- I welcome any opportunity to have more access to the people I follow online. We’re a military family…so I’m always looking forward to hearing and seeing our nieces, nephew, siblings, parents and friends in my newsfeed .

But for business owners, social media is a key avenue in reaching current and potential customers. And when those new algorithm changes happen, some are often scrambling to reevaluate how they’ll leverage the opportunity to get in front of those customers.

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Why Chip + Joanna Gaines Don't Need 'Fixer Upper' : A Case Study in Storytelling

When this video was released, it was ALL over my Facebook timeline. Perhaps it was on yours, too. Everyone I know shared it to their timelines, along with the directive that you NEEDED to watch it. In the comments, it was widely discussed how much people appreciated and admired their bold faith.

We went from watching their show, to watching THEM. It was all because we felt like we knew them. And truthfully, we did know them better and more intimately; especially Joanna.

Because she told us their story.

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